Guy Kawasaki is an institution in himself. He needs no introduction. For many of us, he is the best Social Media Guru.
Besides being the Chief Evangelist of Canva – Graphic Design Software, he is an Author of more than 12 Books, the Keynote Speaker of prestigious forums, an Entrepreneur, a Venture Capitalist, a Social Media Guru and what not.
Guy Kawasaki is an institution of Entrepreneurship in himself. He was two times Evangelist of Apple, the McBook Division; he worked with Steve Jobs.
I once watched him and was so fascinated that every now and then I hear him. You can learn watching his speeches or reading his books- Entrepreneurship, Marketing, Pitching and Business Ethics.
You can find many videos of Guy Kawasaki on YouTube mesmerizing his audiences with his witty and useful examples. He is a prolific orator.
Yes, some parts of his lectures is always repetitive. But as he suggests us to repeat the posts on Social Media to gain maximum viewership, he applies the rule to himself.
When I planned to write my first article on Social Media, the best I could do to revisit his speeches and extract his tips.
Without any ado, I present here my first Social Media Article – 11 Social Media Mantras You Must Chant Daily To Be An Evangelist Like Guy Kawasaki.
List of 10 Social Media Tips by Guy Kawasaki
1. Perfect Your Perception
Social Media is taken as a casual medium of marketing. This perception has done a lot of harm to Brands, Businesses and Professionals. So first thing first, perfect your perception about social media.
A. Social Media is about society and about being social.
B. We should understand that the audience is emotional, intelligent and vociferous people.
C. It is not a one-night relationship. You have to attract, entertain and retain people. How you do this, you have to plan.
2. Make a perfect profile
A. Profile Picture
Guy Kawasaki looks very much concerned about the types of images people use as the profile picture on their Social Media profiles or pages. This applies to both- people and the business. I am with him on this matter.
Guy gives it a unique name i.e. AVATAR. And we Indians know the real meaning of this word- God in human body, the incarnation. So the profile picture must be pious because of this term- Avatar. Guy says you in every profile picture should be likable, trustworthy and competent.
A profile picture must clearly show a human face or logo- front lit, asymmetric and consistent on every platform even in email profiles.
B. Cover Photo
Cover photo must tell a story highlighting its nature, stature and signature. That’s it in simple words.
Here are some example of cover images:
i. The person sitting in an easy-chair in the study operating his iPhone, a bookshelf in the background, having some books on corporate law and a photo frame having a family picture.
ii. The car in the Himalayan terrain amidst snowfall and passengers are relaxed chatting inside.
iii. The lady is holding the packet of pasta of the brand, stove is on and 2 kids in sports dresses are sitting on the kitchen table holding badminton rackets.
iv.The lady working on a laptop and her 6-7 years’ son doing homework.
v. The person casually leaning on a table talking to 4-5 people who are standing around him and attentively listening in an office like setup.
All these images tell a story.
C. Optimize the description – The description of your profile or page should be small. Very crisp. The crux of the personality of the page.
Actually the description should only include the introduction and the mission. Maximum 3-3 words. His Facebook page has a perfect description – Chief Evangelist of Canva. I empower people.
Are you going to change the description of your profiles? Now.
3. Number of followers matters
I know that you know. So why has he even told? Because the experts advise that the number of the followers or connections or friends matter less, the important metrics are the interactions – the comments, the likes, the shares, the retweets, the clicks, the plays etc.
Guy Kawasaki says that these are important, but the most important is the number of followers. Obviously earned ones. If the followers really like you or follow you, the other interactions are bound to happen.
If a page has 500 followers, reach of a post will be accordingly and if a page has 5 million followers, the reach will obviously be more. So a page with 5 Million followers is always better and effective than the page with 5000 or 50000 followers.
4. Start Early
It is a wise advice. Social Media is not a magic stick. It takes time to establish a person or a brand on any Social Media platform. So it is suggested that you should create a profile when you finalize the initial plan.
If I make a plan now to publish my book of Hindi poems in March 2017, I will create a page on Facebook now and will start publishing content about Hindi literature, Hindi Poets etc. to gather an audience and interact with them. Routinely, Religiously and Rigorously.
Then about a month before the date of the launch in the market, I will create an event- Book Launching Event, will invite my audiences and request them to promote the event among their friends.
Similarly, if you decide to launch a new product, you should create profiles and pages, start posting about the progress.
Maybe, you already have a company page and decide not to create a new platform. Then you have to build some sort of propaganda strategy for the new product.
In a nutshell, any social media platform takes time to flourish and give real results. If you have missed this already, you must plan a publishing plan, stick to it and wait for at least 6 months to start analyzing results in a monetary sense.
5. Understand and Segment Social Media
We, the Social Media professionals, know that every platform has unique character and were created to solve a specific purpose. They also have some limitations. So to be successful, we must understand the inbuilt quality and act accordingly.
Guy brilliantly relates 5 major platforms, each with a word beginning with a ‘P’-
Facebook is about People – family, relatives, friends, schoolmates, college-mates, colleagues.
Google+ is about Passion, your passion. We can find communities of people who have a same or similar hobby, taste, ideas etc.
Twitter is about Perception, about anything- the politics, the economy, the marketing and digitization, the growth-hacking.
Pinterest is about Picture. Tell your thoughts, concerns, values, philosophy in pictures.
LinkedIn is about pimping. To pimp for a new job or to be introduced to a new client. The purpose is to solve a swarth.
6. Curate Contents which are already HOT
Content is the king in Internet Marketing. Hence we need a flow of regular, high quality and likable content. We generally fail on this front. And nobody likes a page always posting about the same person or same company or same product.
So Guy says that the content curation is the dharma of the Social Media Professionals. Because one piece of content which is of high quality and relevant should be shared with the maximum number of relevant people. So find such content, curate them and share them.
You should cheat the system is not very likable part of this tip. But… Of course, if a system is telling or highlighting the most preferred news or articles or videos, we should pick some of them which are relevant to your target audience and share. This is actually the work of Social Media. Every Social Media platform encourages to do so.
Basically, we should appreciate the other’s creations, should not we?
7. Add a picture or video in every post
This is another interesting theory which Guy Kawasaki coins in his every lecture. He gives examples of 2 dating sites – eHarmony and Tinder and says that Social Media depends on a single short question i.e. HOT or NOT.
People are very impatient. Their fingers on mouse or keypad keep scrolling and to stop them, the post must have something which catches the sight. Nothing is better than an image, a captivating image. So we must add an image or a large video. They stop them. Then the viewer goes further, views a video, reads the post or clicks the link to read more.
8. Respond to comments
A comment is the starting point of a conversation; any type of comment- appreciation, analysis or disagreement. So we must respond to the comments. But it is not possible to comment on every comment. We may comment on the specific comments.
Guy warns us that you must not engage in discussions. He says – You post, somebody comments, reply to it. But don’t go further if the person again make an observation. It is ok. Because after some time nobody cares about your conversation beside the two people- you and that guy.
Here I will add that you can ask the person to discuss further on email or a messenger if you think the conversation is essential such as a potential customer or a pissed off customer etc.
9. Be positive or shut up
There is very negativity in atmosphere. Why should we add to it? It does no good to anybody. So appreciate something, be nice to someone, provide a useful information or forward a news to your audience, which may add value to their life or increase their knowledge.
There is always a positive way to say anything. Learn to be positive and increase the positivity. Make the world a happy place.
Or shut up.
10. Repeat your posts
The most controversial tip is that you should repeat Social Media posts in a fair interval. Actually, I am also not in favour of such practice, but there is a point. The stream of posts on any of the platform is so big that a person actually might not see ever that you are repeating posts unless he or she visits your profile and checks your posts.
Yeah! I might try this now. But the interval between two repeating posts should be different for every user. Guy says that he repeats a post every 8 hours in a day.
I may repeat my posts on Facebook, maybe, every 18 hours – 8am today, then 2am tomorrow and then 8 pm tomorrow.
You can also devise the best repeating interval which may depend on the types of posts, your target audience and their online timing, and their location.
Bonus 1 Important Social Media Tip by Mr. Kawasaki
Guy Kawasaki in almost every speech, declare that his session concludes in 10 points. He clarifies that, generally, the hi-tech speakers suck, and they go long; which is a dangerous habit. And he says that
- Don’t you suck and go long. It is bad – like being idiot and arrogant altogether.
- If you suck and go short, it is ok.
- Bless you if you are great and go long.
This he never includes in the main topic, I believe there is a hidden teaching and we must learn that-
- We must ensure the quality of the content when posting on social media.
- If we can’t, we should stop or not even start.
- If we think it is necessary to post the poor quality contents to fill up the page or maintain the flow, we must go short. For example, Curated content- a link, an image or a video with 2-3 words is enough.
21 Best Videos of Guy Kawasaki
Here is a list of 21 best videos of Guy Kawasaki what I found most useful and watch regularly.
If you are an entrepreneur, if you own a startup, if you are a Social Media Professional, if you are learning the marketing or you are starting a career in the Corporate World, this collection of videos are for you.
You may skip the first 10 minutes of the speeches, if you don’t want to hear his ramblings.
I love to hear all the repetitions:
a. His introduction
b. The “greatest collection of egomaniacs” joke
c. The “many high-tech Speakers go long and they suck” theory
d. The “Hot or Not” example
I always hear whole speech because I love to experience his theory of repetitions on Social Media.
1. Guy Kawasaki Interview – Investor, Business Advisor and Former Chief Evangelist At Apple
2. The Art of Social Media: Power Tips for Power Users
3. Guy Kawasaki: How to Use Social Media as an Evangelist for Your Business and Here’s How I Did It!
4. Guy Kawasaki – The Art of Social Media – PART 1/2 | London Real
5. Guy Kawasaki – The Art of The Start
6. Guy Kawasaki – The Art of the Start
7. Guy Kawasaki presents ‘The Art of the Start’ for Informatics Ventures
8. 12 Lessons Steve Jobs Taught Guy Kawasaki
9. Lessons of Steve Jobs: Guy Kawasaki at TEDxUCSD
10. The art of innovation | Guy Kawasaki | TEDxBerkeley
11. Guy Kawasaki What’s Next? Creative Trends + Roles – 3% Conference
12. Guy.Kawasaki, ” Be a prototyper, NOT a typewriter “
13. Guy Kawasaki at the Michael Crouch Innovation Centre
14. It’s About Meaning Not Money, Says Guy Kawasaki
15. Guy Kawasaki Speaks During Master of Engineering Management’s “Industry Night”
16. Entrepreneurship Week Speaker: Guy Kawasaki
17. Guy Kawasaki-Creating Enchantment [Entire Talk]
18. Creating Enchantment with Guy Kawasaki” (PARC Forum)
19. Apple WWDC ’97 A lecture by Guy Kawasaki
20. Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs
21. Guy Kawasaki speaks at Stanford Digital Media Entrepreneurship 2015 (4/30/15)
Guy Kawasaki’s lectures are a sea of knowledge and the practical mantras for the entrepreneurs, professionals, marketing guys etc. No one can collect all videos at one place. With my humble effort, I have contained enough videos which are long, informative and educative. I will be adding more videos with his new lectures, I promise.
Do bookmark this page and watch Guy uncover his best approach to growth as an individual, as a business, as a marketing enthusiast.