Basic Understanding of Google Adwords Makes You Smarter as a Business Owner, Helps You Deciding The Types of Ads Your Business Needs.
Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and boost their revenue streams. Online advertising is a marketing strategy that involves the use of the Internet to obtain targeted website traffic and deliver paid marketing messages to the right customers.
Google Adwords is a system of Internet Advertisement where we can create, experiment, manage and analyse online ads to promote our business and/or brand. Basically Google Adwords helps in running Search Ads and Display Ads which can be in forms of text, image and video and other rich media formats.
Search Ads run on Google and Search Partners. When a person in need search for a product or a service, the search engines serves him with qualified ads.
Display Ads are placed on a vast network of associated websites. These display ads may be largely in forms of text, image or video.
Google Adwords provides several payment calculation methods. CPC or Cost Per Click, CPV or Cost Per View and CPM or Cost Per Thousand Impressions are the major payment calculation methods.
Cost Per Click (CPC) means that the advertiser pays Adwords when a user click on his ad. This is popularly known as PPC. Advertiser can decide and fix the maximum payable amount for a click on his ads.
Cost Per View (CPV) is basically used in Video ads. Advertiser has to pay Adwords when a user view his video ad.
Cost Per Mille or Cost Per Thousand Impression (CPM) is used in Display Advertisement. This cost is calculated on the basis of 1000 impressions of an ad.
Broad Match Keywords are the keywords without any rules. You put the business terms and set a CPC. Google will include variant terms of your keyword, including misspellings, synonyms, similar searches, and more. The keyword will be put as adwords consultant.
Broad Match Modifier is similar to Broad Match. It ensures that the main words of the keywords are not left out. Your keywords can still appear in users search in any order but all +ed words should be in the long tail keywords. These will be added as +adwords +consultant.
Phrase Match Keywords allow Google Adwords to include only some variations in terms and restrict the appearance of ads for your targeted long tail keywords. There may be other words in the search term but the order of words of the keyword cannot change. These will be added as “adwords consultant”.
Exact Match is the best option to appear for your most profitable keywords if you know the keywords users are finding your site from search and convert. The keyword a user uses must match up EXACTLY with the keyword you targeted in order to appear. These will be added as [adwords consultant] etc..
Use Negative Match Keywords if you want your ads to not appear for some words which Adwords system may think are related to your keywords. Generally the words such as job, vacancy, salary, opening, how to, what is are not part of business keywords, so we should add them as negative keywords in the campaign. These will be added as –words: -job, -salary, -how –to etc.
Google Adwords Management is most critical key to Successful Adwords Performance. You need to monitor performance of every ad groups, individual ads and keywords. You need to check ‘Search Term’, ‘User Engagement’, ‘Hour of Day’ reports etc. And make changes in settings, bids, budgets, rewrite or add ad-copies and keywords.
Regular Campaign Management is necessary because
- Adwords console is updated regularly with latest advancements- for performance boost and need of advertisers.
- The number of competitors of every business is growing day-by-day starting Google Adwords campaigns.
- The competitors are changing their pay per click (PPC) strategies for betterment of their ads performance.